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Living Coral

Ashley Morgan

I have often applauded the thoughtful deliberation and foresight that goes into the choosing of Pantone's color of the year. It is fascinating to see how the chosen color influences such a wide range of lifestyles--including fashion, design, and art. There is no question that the color of the year commands the attention and respect of many. 

The color of the year this year is Living Coral. This color is described by Pantone as: "An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge." Pantone goes on to say that Living Coral is an authentic representation of the "sociable, spirited, and engaging nature" so many attempt to embrace in an age where we are overwhelmed by the daily digital onslaught of technology and social media. 

Living Coral is a visual representation of modern life--a color that is as playful as it is nurturing. Found in beds of living rock beneath gentle tropical waves and ever-present on social media, Living Coral "embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment."